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BioUp's functional teas were doing real work, plant sterols, omega-3s, alpha-lipoic acid, but the paper tetra pack made them look more like medicine than refreshment.
A genuinely science-backed beverage line was packaged like a clinical product, closer to a medicine cabinet than the refreshment aisle.
A bold wordmark, a distinct color system per flavor, dosage callouts, and function icons kept the credibility front and center, while a slender can and vibrant fruit imagery did the selling.
Three functional flavors moved from tetra pack to can and 4-pack case, ready to compete on shelf appeal as much as on what's inside.
