TERRI THOMPSON DESIGN
Client
Kristofer Buckle
Category
Beauty & Cosmetics
Services
Brand Strategy, Concept Development, Digital Content

From old Hollywood glamour to a brand built on personality.

Kristofer Buckle built his name doing makeup for stars like Mariah Carey, Cher, and Christina Aguilera, long before he ever had a product line of his own. But the one he launched was styled after 1920s Hollywood glamour, an era that had nothing to do with the man himself.

Kristofer Buckle brand cover art with pink butterfly mask
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The Challenge

His existing line celebrated 1920s Hollywood glamour and art deco, a nice aesthetic set in an era that had nothing to do with the man behind it.

Kristofer Buckle lipstick packaging with belt-buckle component design
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Kristofer Buckle eyeshadow, eyeliner, and highlighter packaging
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The Approach

Mysterious and exotic imagery replaced the vintage glamour, capturing a gothic rockstar attitude that reflected his personality. Even the lipstick case was shaped like a belt buckle.

Kristofer Buckle ecommerce website homepage design
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Kristofer Buckle website Siberian Night eyeshadow collection campaign
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The Outcome

The new system spans packaging, ecommerce and social media, all while reading as one unmistakable, unapologetic persona that embodies the man himself.

Kristofer Buckle mobile website and Instagram campaign mockups
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By the Numbers

Vintage Glam → Rockstar
A full repositioning, not just new packaging
Full Digital Rollout
Ecommerce, campaign pages, and social launched together
Built-In Intrigue
Packaging designed to make people want to know more

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