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Burroughs Family Farms came to us with a single egg carton they struggled to get into retail spaces. The family had four generations of farming tradition, but nobody outside it knew the story. Our goal was to build a brand that conveyed their heritage and earned the trust of retail buyers.
A real family with a multi-generation farming legacy had no retail presence and no story to make an unfamiliar brand feel trustworthy.
A silhouette illustration of a farmer teaching their child immediately framed the family's farming story across every product.
The packaging connected with consumers and store buyers, launching a brand that would grow into a full product range now sold at retail locations across the West Coast.
