This is freelance packaging work for Ajinomoto's line of ready-to-eat bowls, done through Truly Creative alongside longtime collaborator Carrie Dufour. The previous packaging varied between products: no shared structure, no consistent photography, no real shelf presence.
Every bowl in the line had a different layout, branding, and type treatment, reading as four separate brands instead of one connected line.
A universal architecture, panel design, photography style, and typography were applied consistently across every product.
Four once-competing products now read as a single, trustworthy line with increased shelf impact at Costco.
