TERRI THOMPSON DESIGN
Client
Cliganic
Category
Health, Beauty & Personal Care
Services
Concept Development, Art Direction, Production

From one bottle of oil to a brand sold worldwide.

Cliganic came to us with a single bottle of jojoba oil they wanted to sell online, where their product photo was competing against a hundred other near-identical search results.

Cliganic essential oil bottles including Jojoba, Rose Water, and Frankincense
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The Challenge

A single bottle of oil in a crowded category had to compete for attention on a search results page full of near-identical listings.

Cliganic essential oil bottles including Eucalyptus, Peppermint, and Tamanu
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Cliganic essential oil bottles including Cedarwood, Orange, and Argan
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Cliganic essential oils including Palmarosa, Rose Water, Pink Grapefruit, Rosehip, Jojoba, Lavender, and Frankincense
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The Approach

Bold use of color, unique label architecture, and clean, consistent typography made the whole line trustworthy and legible.

Cliganic essential oil retail boxes including Jojoba, Peppermint, and Argan
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Cliganic essential oils aromatherapy gift set box
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The Outcome

That bottle design launched with 5 scents and scaled to 28 varietals, then expanded into boxes, gift sets, and entirely new categories like skincare, accessories, and supplements.

Cliganic organic skincare line including face cream and vitamin C serum
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Cliganic organic cotton rounds packaging
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Cliganic professional slant tweezers in five colors
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Cliganic turmeric root oil, milk thistle, and echinacea supplement bottles
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Cliganic MCT oil and flaxseed oil supplement bottles
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Cliganic Icelandic omega-3 and cod liver oil supplement bottles
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By the Numbers

1 Bottle → 28 Varietals
The essential oil line alone
Bottles → Boxes → Gift Sets
Built for ecommerce, then pulled into retail
12+ Categories
Skincare, cotton, supplements, tools, and more

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