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Native Maui is a reef-safe suncare line that wanted to look elevated enough for the shelves of Maui's own resorts and hotels. This project was completed while Terri was part of the design team at McLean Design, not a direct engagement of her own studio.
The brand needed to look modern while still carrying traditional Hawaiian motifs, personality, and resonance.
The illustrated logo with custom calligraphy captures different Maui elements while expressing a bohemian island-goddess persona, carried through in premium packaging.
The system extended from sunscreen to skincare to a children's line, elevated, consistent, and distinctly Maui at every age.
